{"id":171,"date":"2019-10-25T14:13:48","date_gmt":"2019-10-25T14:13:48","guid":{"rendered":"http:\/\/aph-design.de\/?post_type=portfolio&#038;p=171"},"modified":"2026-07-20T10:06:18","modified_gmt":"2026-07-20T10:06:18","slug":"tee-relaunch","status":"publish","type":"portfolio","link":"https:\/\/aph-design.de\/portfolio-item\/tee-relaunch\/","title":{"rendered":"EDEKA Bio Tee Relaunch"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-l45vf-3a1e037b80bb1f487627fc238dd51e26 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_one_full  avia-builder-el-first  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-171'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-gke1f-f5f3d7d35c1354b98106cd5b95f6c466 av_two_fifth  avia-builder-el-1  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrolzp1e-eb555c8ec9dd4f12f9b223ee6b4c3071\">\n#top .av-special-heading.av-mrolzp1e-eb555c8ec9dd4f12f9b223ee6b4c3071{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mrolzp1e-eb555c8ec9dd4f12f9b223ee6b4c3071 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mrolzp1e-eb555c8ec9dd4f12f9b223ee6b4c3071 .av-subheading{\nfont-size:15px;\ncolor:#bbbb4f;\n}\n<\/style>\n<div  class='av-special-heading av-mrolzp1e-eb555c8ec9dd4f12f9b223ee6b4c3071 av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-2  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>EDEKA Bio<\/p>\n<\/div><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Packaging Relaunch<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-77r7n-e192da66ca30e56375b0f8709eba3fc6\">\n.flex_column.av-77r7n-e192da66ca30e56375b0f8709eba3fc6{\npadding:0 0 0 0;\n}\n<\/style>\n<div  class='flex_column av-77r7n-e192da66ca30e56375b0f8709eba3fc6 av_three_fifth  avia-builder-el-3  el_after_av_two_fifth  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrolzwwk-ce5e581fdad7e70d939dc53faf7f0d12\">\n#top .av_textblock_section.av-mrolzwwk-ce5e581fdad7e70d939dc53faf7f0d12 .avia_textblock{\nfont-size:1.2rem;\ntext-align:left;\n}\n<\/style>\n<section  class='av_textblock_section av-mrolzwwk-ce5e581fdad7e70d939dc53faf7f0d12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Die bestehende Range aus vier Produkten wurde einem umfassenden Relaunch unterzogen und um zwei weitere Produkte erweitert. Die M\u00f6glichkeit einer eigenst\u00e4ndigen, von der CI der EDEKA und EDEKA Bio losgel\u00f6sten Gestaltung er\u00f6ffnete den Spielraum f\u00fcr ein individuell auf das jeweilige Produkt zugeschnittenes Design. Intensive Farbt\u00f6ne wurden gezielt eingesetzt, um die Geschmacksrichtungen visuell erlebbar zu machen, w\u00e4hrend zarte Illustrationen den durch die Bio-Zertifizierung verb\u00fcrgten nat\u00fcrlichen Ursprung der Produkte unterstreichen.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrom0mw9-540ee37591580bb726fad568dc76ba38\">\n#top .av_textblock_section.av-mrom0mw9-540ee37591580bb726fad568dc76ba38 .avia_textblock{\nfont-size:1rem;\npadding:20px 20px 20px 20px;\ncolor:#262626;\n}\n<\/style>\n<section  class='av_textblock_section av-mrom0mw9-540ee37591580bb726fad568dc76ba38 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><ul>\n<li><strong>Konzeption Redesign<\/strong><\/li>\n<li><strong>Adaption auf Produktrange<\/strong><\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-171'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ehe6z-0a5218f54fb2798e23f03c2d28e17307\">\n.flex_column.av-ehe6z-0a5218f54fb2798e23f03c2d28e17307{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-ehe6z-0a5218f54fb2798e23f03c2d28e17307 av_one_full  avia-builder-el-6  el_after_av_section  el_before_av_one_full  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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2339w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Key1-300x275.jpg 300w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Key1-1030x943.jpg 1030w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Key1-768x703.jpg 768w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Key1-1536x1406.jpg 1536w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Key1-2048x1875.jpg 2048w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Key1-1500x1373.jpg 1500w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Key1-705x645.jpg 705w\" sizes=\"(max-width: 2339px) 100vw, 2339px\" \/><\/div><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1asdh7-cc713b174a8c8e1b1ddd81f1d9aba27e\">\n.flex_column.av-1asdh7-cc713b174a8c8e1b1ddd81f1d9aba27e{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column 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itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 70.43530834341%;'><li  class='avia-slideshow-slide av-k267o1bm-28248df4c43194d974383506f50cef8b__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-337 avia-img-lazy-loading-not-337\"  src=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Darjeeling-1.jpg\" width=\"1654\" height=\"1165\" title='Darjeeling Tee' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Darjeeling-1.jpg 1654w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Darjeeling-1-300x211.jpg 300w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Darjeeling-1-1030x725.jpg 1030w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Darjeeling-1-768x541.jpg 768w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Darjeeling-1-1536x1082.jpg 1536w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Darjeeling-1-1500x1057.jpg 1500w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Darjeeling-1-705x497.jpg 705w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-k267o1bm-28248df4c43194d974383506f50cef8b__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-178 avia-img-lazy-loading-not-178\"  src=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Pfefferminz.jpg\" width=\"1654\" height=\"1165\" title='Tee Pfefferminz' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Pfefferminz.jpg 1654w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Pfefferminz-300x211.jpg 300w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Pfefferminz-1030x725.jpg 1030w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Pfefferminz-768x541.jpg 768w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Pfefferminz-1536x1082.jpg 1536w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Pfefferminz-1500x1057.jpg 1500w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Pfefferminz-705x497.jpg 705w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-k267o1bm-28248df4c43194d974383506f50cef8b__2  slide-3 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-175 avia-img-lazy-loading-not-175\"  src=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Fruechte.jpg\" width=\"1654\" height=\"1165\" title='Tee Fr\u00fcchte' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Fruechte.jpg 1654w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Fruechte-300x211.jpg 300w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Fruechte-1030x725.jpg 1030w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Fruechte-768x541.jpg 768w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Fruechte-1536x1082.jpg 1536w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Fruechte-1500x1057.jpg 1500w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Fruechte-705x497.jpg 705w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-k267o1bm-28248df4c43194d974383506f50cef8b__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-174 avia-img-lazy-loading-not-174\"  src=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_FAK.jpg\" width=\"1654\" height=\"1165\" title='Tee Fenchel-Anis-K\u00fcmmel' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_FAK.jpg 1654w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_FAK-300x211.jpg 300w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_FAK-1030x725.jpg 1030w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_FAK-768x541.jpg 768w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_FAK-1536x1082.jpg 1536w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_FAK-1500x1057.jpg 1500w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_FAK-705x497.jpg 705w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-k267o1bm-28248df4c43194d974383506f50cef8b__4  slide-5 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-176 avia-img-lazy-loading-not-176\"  src=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kamille.jpg\" width=\"1654\" height=\"1165\" title='Tee Kamille' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kamille.jpg 1654w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kamille-300x211.jpg 300w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kamille-1030x725.jpg 1030w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kamille-768x541.jpg 768w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kamille-1536x1082.jpg 1536w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kamille-1500x1057.jpg 1500w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kamille-705x497.jpg 705w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-k267o1bm-28248df4c43194d974383506f50cef8b__5  slide-6 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" fetchpriority=\"high\" class=\"wp-image-177 avia-img-lazy-loading-not-177\"  src=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kraeuter.jpg\" width=\"1654\" height=\"1165\" title='Tee 9 Kr\u00e4uter' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kraeuter.jpg 1654w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kraeuter-300x211.jpg 300w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kraeuter-1030x725.jpg 1030w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kraeuter-768x541.jpg 768w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kraeuter-1536x1082.jpg 1536w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kraeuter-1500x1057.jpg 1500w, https:\/\/aph-design.de\/wp-content\/uploads\/2019\/10\/E-Bio_Tee_Farben_Kraeuter-705x497.jpg 705w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Zur\u00fcck\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Zur\u00fcck<\/title>\n<desc id='av-svg-desc-1'>Zur\u00fcck<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Zur\u00fcck<\/span><\/a><a href='#next' class='next-slide  avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Weiter\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Weiter<\/title>\n<desc id='av-svg-desc-2'>Weiter<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Weiter<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><\/div><\/div><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mrt23klr-f4986d9bc4e75e5958e194e8a84465be\">\n#top .av_textblock_section.av-mrt23klr-f4986d9bc4e75e5958e194e8a84465be .avia_textblock{\npadding:100px 0 0 0;\n}\n<\/style>\n<section  class='av_textblock_section av-mrt23klr-f4986d9bc4e75e5958e194e8a84465be '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\"><strong>\u00dcbersicht unver\u00f6ffentlicher Gestaltungskonzepte<\/strong><\/p>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-a6tdn-6bf1e0833a60809ab5535090d482f8b0\">\n.flex_column.av-a6tdn-6bf1e0833a60809ab5535090d482f8b0{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 7px 0px;\n}\n<\/style>\n<div  class='flex_column av-a6tdn-6bf1e0833a60809ab5535090d482f8b0 av_one_full  avia-builder-el-11  el_after_av_textblock  el_before_av_one_full  first no_margin flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-k2op9165-ce2a74c3e3c57cc5cee4779e9d063187\">\n.avia-image-container.av-k2op9165-ce2a74c3e3c57cc5cee4779e9d063187 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